Henry's Gelato franchise locations are carefully selected to ensure the highest possible revenue for each site. A sampling of items considered in the location review include:

Demographics

• Number of children per household
• Education levels of adults
• Number of wage earners per household
• Type of employment
• Income per household
• Commute from home to employment
• Size and cost of home

Traffic patterns near location

• Average number of vehicles per hour
• High-traffic-volume hours

Building/site

• Availability
• Curb appeal
• Number of parking spaces
• Cost
• Strip mall or stand-alone
• Tourist and local population
• Walk-by customers/impulse purchases or a destination

Other Henry’s Gelato stores in the vicinity

• Predetermined locations and areas

Competition

• Other frozen dessert, ice cream, or gelato stores within the immediate area (5 mile radius, 10 mile radius)

The following conditions are preferred: